From David Pierce, at The Verge:

Football fans, start saving those pennies. YouTube just announced pricing for its new Sunday Ticket package, and access to this season’s games will cost anywhere from $249 to $489.

When Apple didn’t get NFL Sunday Ticket, my guess was that it was because they wanted to do something markedly different with either the pricing and/or the offering itself, and that the NFL just wanted to keep doing the same thing. We’ll probably never know for sure, but these YouTube prices and packages sure look a lot like what DirectTV was previously offering.