From Chris Welch, at The Verge:

Let’s get right to it: the 5K display, which is being positioned as a prosumer option meant to rival monitors from LG and Apple, will cost $1,599.99 and you’ll be able to purchase it from Samsung and other retailers in August.

$1,599 is the same starting MSRP as Apple’s Studio Display — also a 27-inch 5K monitor.

The first 5K iMac was released in 2014. Apple at the time touted the engineering of making 5K possible. That it’s almost a decade later and Samsung’s entry is only the third truly¹ 5K display on the market really highlights how ahead of the curve Apple was able to get with the integrated iMac. Furthermore, while originally priced at $2499, 2015 brought models priced as low as $1799. That’s only a hundred dollars more than the Studio Display and this new Samsung 5K display.

Speaking of price, I do expect this Samsung display will get more frequently and heavily discounted than the Studio Display². It also comes with a matte display and an adjustable height stand out of the box³, two features Apple charges extra for. Furthermore, the Samsung entry features a DisplayPort in addition to Thunderbolt 4, which should make it ideal for anyone who uses both a Mac and a gaming PC.

Regardless, I hope these Samsung displays sell like gangbusters. 5K is way better than 4K at 27″, even on Windows, and I would love for this display to be the first of many new 5K options.