Tom Warren, writing for The Verge:

Facebook is stepping up its campaign against Apple’s privacy changes with a second full-page newspaper ad today. This new ad claims Apple’s iOS 14 privacy changes “will change the internet as we know it,” and force websites and blogs “to start charging you subscription fees” or add in-app purchases due to a lack of personalized ads.

Usually companies in a big public disputes like this construct their arguments on competing assumptions. What’s interesting here is that Facebook’s prognostications of doom are based on the exact same assumption Apple used to justify these prompts to begin with — that no one will volunteer to be tracked if given the choice.