http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/

In an attempt to correct one of Isaacson’s many apathetic inaccuracies, Rob Stilton has provided his firsthand account of the Think Different campaign. Also unlike the book, this piece provides enough perspective for the reader to understand the gravity of its subject.

Let’s hope others follow in Stilton’s foot steps.