| Metro | Windows Desktop | |
|---|---|---|
| Compatibility Effort | high | minimal for x86, higher for ARM |
| Design Effort | high | minimal |
| Familiarity (Dev and User) | none | high |
| Distribution Costs | 30% | varies |
| Distribution Control | minimal | total |
| Distribution Channels | single, not yet defined | multiple existing |
| User base | unknown | known |
| Cool Factor | cool | not cool |
You are a product manager in a Windows software firm. Can you justify the budget required to build a Metro app over simply updating the traditional Windows desktop version?