Although Project Ara has always seemed a dubious commercial prospect, the news is surprising if only because Google made a renewed effort to push the modular concept at its I/O conference earlier this year, promising a developer version for fall and a consumer release for 2017.
I/O to me is as much an autoshow as it is a developer conference. Ara is like a concept car. Sure they’re both kind of neat, but I’m much more interested in products I can actually buy.1
It’s not that I think Google should stop featuring concepts, rather I wonder if they should separate them out more clearly from what is foreseeably being released. Focus Google I/O solely on what’s coming. As for the neat concepts still in the hopper… how about a Google Fair? ↩︎