Monthly Archives: December 2015

Goku Goes to the Dealership

I love these Dragon Ball Z Ford ads not because they are clearly pandering to one of my interests and also not because I appreciate the subtext of using a well known Japanese anime to sell American cars. I love these ads because they bring some much needed levity to car advertising as a whole. […]

The Opposite Side of the Same Problem

Commenting on my argument that Microsoft’s Surface line is in-part to provide the PC’s need for better hardware design, Nick Heer astutely added: …by choosing to license their operating system in a loose way, Microsoft places the reputation of their software1 in their licensee’s hands. Nick2 then followed up to some related comments texted by […]

Reference Design

Ever since Microsoft introduced its line of Surface tablets, there has always been a lingering question as to why. Why is Microsoft risking alienating OEM partners just to go into a business that is both costly and relatively low margin when compared to software? One answer I’ve been thinking about for a while now is […]