The Argument For Metro Only Tablets
MetroWindows Desktop
Compatibility Efforthighminimal for x86, higher for ARM
Design Efforthighminimal
Familiarity (Dev and User)nonehigh
Distribution Costs30%varies
Distribution Controlminimaltotal
Distribution Channelssingle, not yet definedmultiple existing
User baseunknownknown
Cool Factorcoolnot cool

You are a product manager in a Windows software firm. Can you justify the budget required to build a Metro app over simply updating the traditional Windows desktop version?